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Higgsfieldai

Director of Demand Generation

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “San Francisco Bay Area, USA”
Apply on Higgsfieldai's site ↗

Opens the employer's official application page.

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About this role

Higgsfieldai is hiring for a Director of Demand Generation role (full-time). See the official posting for full details.

Requirements

  • 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
  • Proven track record of building programs that generate measurable pipeline and revenue.
  • Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
  • Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
  • Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
  • Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
  • Hands-on operator who enjoys building from scratch while thinking strategically.
  • Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.

Summarized from the employer's posting — check the full posting for every requirement.