Principal Analyst - Marketing Measurement & Growth

Who can apply: Only open to applicants in: New York.

Location as listed by the employer: “USA - New York, NY”

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About this role

Gen Digital is hiring for a Principal Analyst - Marketing Measurement & Growth role (full-time). See the official posting for full details.

7+ years in marketing analytics, growth analytics, decision science, or a related analytics role, with increasing scope and seniority
Proven ownership of complex, ambiguous analytics initiatives end to end — including framing the question, designing the approach, and defending the readout with senior stakeholders
Strong experience with measurement methods: experimentation and A/B testing, holdout and geo-based incrementality testing, and attribution interpretation
Track record of translating business definitions into data definitions, with strong business curiosity and a sharp instinct for the use cases and edge cases that must become analysis logic, tests, and measurement guardr…
Proven ability to own analytical design from business and product requirements — writing design documents, evaluating methodological trade-offs, and explaining complex logic to non-technical stakeholders
Experience setting and upholding standards for analytical quality and metric governance — bringing clear points of view and the judgment to defend or revise them with evidence
Comfort solving novel problems without established playbooks, including the emerging class of AI-era measurement challenges
Experience mentoring or leading analysts preferred; fintech, subscription, marketplace, or consumer growth industry experience a plus

Summarized from the employer's posting — check the full posting for every requirement.

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