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Gen Digital

Director, Freemium Growth Marketing & Acquisition

Who can apply: Only open to applicants in: New York.
Location as listed by the employer: “USA - New York, NY”
Apply on Gen Digital's site ↗

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About this role

Gen Digital is hiring for a Director, Freemium Growth Marketing & Acquisition role (full-time). See the official posting for full details.

Requirements

  • Education: Bachelor's degree or equivalent relevant experience
  • Experience: 15+ years leading customer acquisition, growth marketing or integrated go-to-market, with direct ownership of planning, performance goals and results. Experience in a subscription, online or mobile business…
  • Proven experience leading end-to-end go-to-market for product features, updates and seasonal campaigns
  • Deep understanding of free-to-paid, trial-to-paid and direct purchase models and their impact on CAC, conversion and long-term customer value
  • Experience managing significant acquisition budgets and making data-driven investment decisions across both annual and in-quarter horizons
  • Proven ability to drive acquisition growth through audience strategy, funnel optimization and investment prioritization
  • Experience developing geo-specific acquisition strategies across global markets
  • Strong experience in campaign development, creative strategy, production and creative evaluation

Summarized from the employer's posting — check the full posting for every requirement.