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Fieldguide

Senior Performance Marketing Manager

Who can apply: Only open to applicants in: California.
Location as listed by the employer: “San Francisco, CA or Remote (USA)”
Apply on Fieldguide's site ↗

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About this role

Fieldguide is hiring for a Senior Performance Marketing Manager role (full-time). See the official posting for full details.

Requirements

  • You have 5+ years in B2B performance or growth marketing, with clear ownership of a paid budget and a pipeline number.
  • You have experience at the scale we are operating at: monthly paid spend and pipeline contribution in the range we are scaling into, not a few thousand dollars a month.
  • You have hands-on, hands-to-keyboard paid experience. You have personally built, structured, and optimized paid search and paid social campaigns recently. You can walk someone into your account and explain the last thre…
  • You have full-funnel and revenue thinking. You can trace a paid dollar to MQL, SQL, SQO, and closed revenue, and you argue about efficiency rather than volume.
  • You have real experience with attribution models and event-based tracking, ideally in an environment where the data was not clean.
  • You have in-house CRO and landing page testing experience: cadence, backlog prioritization, and an honest win rate.
  • You have HubSpot fluency, plus the ad platforms: Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
  • You have vendor and agency management with teeth. You can hold an agency to a hypothesis and a metric, and end an engagement that isn't earning it.

Summarized from the employer's posting — check the full posting for every requirement.