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Expressable

Director of Paid Media

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “Remote”
Apply on Expressable's site ↗

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About this role

Expressable is hiring for a Director of Paid Media role (full-time). See the official posting for full details.

Requirements

  • 7+ years in performance marketing, with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).
  • A track record of driving efficient digital growth at meaningful scale.
  • Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (e.g., Unbounce).
  • Strong command of measurement (e.g., GA4, UTM governance, conversion APIs, offline conversions) and a clear understanding of the limits of platform attribution.
  • Experience running disciplined A/B and multivariate tests.
  • Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies, restricted targeting) is a big plus.

Summarized from the employer's posting — check the full posting for every requirement.