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CoLab Software

VP, Demand Generation

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “Canada/US, Remote; Headquarters; Remote, Canada; Remote, United States”
Apply on CoLab Software's site ↗

Opens the employer's official application page.

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About this role

CoLab Software is hiring for a VP, Demand Generation role (full-time). See the official posting for full details.

Requirements

  • 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar).
  • Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth.
  • Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
  • Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective
  • Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
  • Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM).
  • Exceptional ability to influence at the executive level with data-backed storytelling.
  • Comfortable balancing strategic work with being hands-on when needed.

Summarized from the employer's posting — check the full posting for every requirement.