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Instacart

Senior Product Marketing Manager, Instacart+

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “Canada - Remote (ON, AB, BC, or NS Only); Remote - United States”
Apply on Instacart's site ↗

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About this role

Instacart is hiring for a Senior Product Marketing Manager, Instacart+ role. See the official posting for full details.

Requirements

  • 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred.
  • Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.
  • Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.
  • A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through
  • Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.
  • Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
  • Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns
  • Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief

Summarized from the employer's posting — check the full posting for every requirement.