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Breezeway

Lifecycle & Customer Marketing Manager

Who can apply: Only open to applicants in: Georgia.
Location as listed by the employer: “Atlanta, GA; United States- Remote”
Apply on Breezeway's site ↗

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About this role

Breezeway is hiring for a Lifecycle & Customer Marketing Manager role. See the official posting for full details.

Requirements

  • 5+ years in lifecycle, email, CRM, or customer marketing, with at least 3 years at a SaaS company.
  • A track record of lifecycle programs that moved a revenue metric: pipeline, conversion, activation, retention, or expansion. You can name the number.
  • Deep hands-on expertise in a marketing automation platform (HubSpot, Marketo, Braze, Customer.io, or similar). You build journeys yourself, not through a ticket queue.
  • Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
  • Experience using product usage data to trigger and personalize campaigns.
  • A rigorous testing mindset and comfort with analytics. You can build a report, read a cohort, and explain what changed and why.
  • Sharp, concise writing. You can draft copy that converts.
  • Cross-functional credibility with Sales, CS, and Product. You can align teams on handoffs and hold them to it.

Summarized from the employer's posting — check the full posting for every requirement.