Abacum

Marketing Manager, Lifecycle

Who can apply: Only open to applicants in: New York.
Location as listed by the employer: “New York City”
Apply on Abacum's site ↗

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About this role

Abacum is hiring for a Marketing Manager, Lifecycle role (full-time). See the official posting for full details.

Requirements

  • Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution.
  • Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer.
  • Hands on the tools: You have experience building Hubspot flows yourself rather than briefing someone else to build them.
  • Not specialized away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency.
  • Conversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline.
  • Clear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing.
  • Based in New York: You are in NYC and want to work hybrid alongside the rest of the marketing team.

Summarized from the employer's posting — check the full posting for every requirement.