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Appfire

Senior Product Marketing Manager

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “Bulgaria; United States”
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Opens the employer's official application page.

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About this role

Appfire is hiring for a Senior Product Marketing Manager role. See the official posting for full details.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology environment.
  • Demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement.
  • Strong experience launching new SaaS products or significant new product offerings, from early market validation through launch and post-launch growth.
  • Proven ability to develop full-funnel product marketing strategies and content across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience partnering closely with Demand Generation to turn positioning and customer insights into campaigns that generate leads, pipeline, product trials, and revenue.
  • Experience marketing to both new prospects and an existing customer or user base, including cross-sell, upsell, adoption, and expansion motions.
  • Strong understanding of B2B SaaS buying journeys and the ability to map content, messaging, and offers to different stages of the funnel.
  • Demonstrated ability to translate technical product capabilities into compelling customer value and business outcomes.

Summarized from the employer's posting — check the full posting for every requirement.