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Leap

Senior Lifecycle Marketing Manager

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “US (Remote)”
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About this role

Leap is hiring for a Senior Lifecycle Marketing Manager role (full-time). See the official posting for full details.

Requirements

  • 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline, with significant hands-on experience building and executing campaigns.
  • Deep hands-on experience with a lifecycle marketing platform such as Braze, Iterable, Customer.io, or a similar platform, including journey orchestration, segmentation, personalization, testing, and campaign deployment.
  • Experience building integrated lifecycle programs across email and SMS, with experience in direct mail, landing pages, or other channels strongly preferred.
  • Strong lifecycle marketing instincts. You understand how to move members from awareness to action through thoughtful segmentation, messaging, timing, personalization, and channel strategy.
  • Excellent writing and editing skills, with the ability to translate complex or sensitive topics into communications that are clear, approachable, credible, and easy to act on.
  • Strong analytical skills and experience using campaign performance, behavioral data, and experimentation to identify opportunities and improve conversion.
  • Experience designing and evaluating A/B and multivariate tests, with the ability to distinguish meaningful insights from noise and translate findings into future strategy.
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns, client launches, stakeholders, and deadlines simultaneously.

Summarized from the employer's posting — check the full posting for every requirement.