Who can apply: Only open to applicants in: New York.
Location as listed by the employer: “USA - New York, NY”
Apply on Gen Digital's site ↗
Opens the employer's official application page.
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About this role
Gen Digital is hiring for a Integrated GTM & Product Marketing Lead role (full-time). See the official posting for full details.
Requirements
- 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
- Experience leading go-to-market execution across both new product launches and campaign-led initiatives
- A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
- Experience partnering closely with Product Management and Growth Marketing teams
- Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
- Experience operating within global, matrixed organizations.
- Experience working with global regional teams to adapt and deliver marketing programs across multiple markets.
- Consumer Storytelling & Messaging
Summarized from the employer's posting — check the full posting for every requirement.
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