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Headway

Lifecycle Marketing Generalist, Patient Experience

Kansas: eligible, according to the employer's posting.
Who can apply: Open to applicants in all US states, per the employer.
Location as listed by the employer: “Remote”
Apply on Headway's site ↗

Opens the employer's official application page.

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About this role

Headway is hiring for a Lifecycle Marketing Generalist, Patient Experience role (full-time). See the official posting for full details.

Requirements

  • 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.
  • Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.
  • Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal.
  • Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters.
  • Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket.
  • Active practitioner with AI tools — you use them in your work today, not just in conversation.
  • Comfortable in ambiguity: no playbook. You see that as the opportunity.

Summarized from the employer's posting — check the full posting for every requirement.