Fieldguide

Senior Demand Generation Manager

Who can apply: US-based role. The employer has not said which states are eligible — confirm before applying.
Location as listed by the employer: “Remote (USA)”
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About this role

Fieldguide is hiring for a Senior Demand Generation Manager role (full-time). See the official posting for full details.

Requirements

  • 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing, with clear ownership of a pipeline number.
  • Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures, not a few hundred thousand.
  • Full-funnel thinking. You can walk through a program you owned and name the stages, the conversion rate at each one, the persona map, and where the leak was. Tactics are steps in a journey, never the whole story.
  • Deep hands-on experience with webinars, nurture, and email at real scale. You have this down to a science, not in theory.
  • Fluency in HubSpot or a comparable marketing automation platform. You build the workflow yourself; you don’t wait for ops.
  • A specific, demonstrable AI practice in campaign execution. You can show us the workflow, the inputs, and what it replaced.
  • Comfort in the seams. Much of this job is making the next function’s work easier: ABM, content, ops, sales. You bring dependencies in early and hand off cleanly.
  • A high bar you hold yourself. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign.

Summarized from the employer's posting — check the full posting for every requirement.